Editorial

Your Brand Is Our Business

In terms of content and focus, GCI^® holds a unique position in the beauty industry, specifically addressing the “branding” needs of beauty brands. GCI’s editorial staff has undertaken an ongoing and concerted effort to ask its audience what they need to build their brands and businesses. The answers the audience provides have become the primary driver of GCI magazine’s editorial calendar and content.

GCI seeks to advance its audiences ability to strategically build brand equity by combining insightful overviews of market data, trend reports and strategies focused on building connections with consumers.

Editorial/Marketing Calendar

When should you start your advertising schedule with GCI?

Advertiser Benefits

What’s in it for you? A lot!

Engage with Editorial

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Advisory Board

Our sounding board and industry compass

GCI’s Industry Involvement

In order to provide more value to our audience and to create deeper relationships in the industry, GCI has teamed up with the following associations and events:

• Cosmetic Executive Women (CEW)—GCI has formed a strategic partnership to engage with CEW members
• HBA—GCI provides content expertise to panels and conference tracks
• Fashion Institute of Technology (FIT)—GCI showcases FIT content to a broader audience
• Cosmoprof—GCI provides content expertise to panels and conference tracks and also is a contributing partner for the Discover Beauty pavilion